Opportunity Information: Apply for PD SEOUL FY23 01

The U.S. Embassy Seoul Public Diplomacy (PD) Small Grants Program (Funding Opportunity Number: PD SEOUL FY23 01) is a discretionary U.S. Department of State funding opportunity designed to support projects that deepen ties between the United States and the Republic of Korea (ROK). The program is framed as a public diplomacy tool, so proposals are expected to highlight shared values, expand mutual understanding, and encourage practical cooperation. A core requirement is that every project include a clear "American element" such as involvement of U.S. experts, organizations, institutions, or programming that meaningfully connects participants to U.S. policy perspectives and approaches in the relevant field.

Funding totals up to $300,000 across all awards, with an award ceiling of $100,000 and a minimum award size (floor) of $1,000. While grants can be as large as $100,000, the notice states that typical awards are expected to be around $25,000. The Embassy anticipates making roughly 3 to 10 awards, depending on the quality of applications and the availability of funds. The application deadline listed in the notice is March 17, 2023 at 11:59 p.m. GMT+9, and the opportunity explicitly notes that awards are subject to funding availability. Funding instruments may include a grant, cooperative agreement, or other mechanism as determined by the agency.

The program is especially interested in proposals that build sustainable capacity within Korean civil society organizations and individuals, rather than one-off events. While the program can support international travel and related costs for experts, speakers, and key participants, the Embassy emphasizes that exchanges or travel should not be the sole activity; they should be part of a broader set of engagements and deliverables. In general, activities are expected to take place primarily in Korea, and any activities in the United States or third countries should be well-justified and clearly tied to project outcomes. The Embassy also signals strong interest in reaching audiences outside the Seoul metropolitan area, suggesting that geographic diversity and nationwide reach can strengthen an application.

Across all topics, PD Seoul highlights several recurring priority formats and approaches: academic and professional lectures and seminars, speaker programs, professional and academic exchanges, youth leadership development, and capacity building for grassroots civil society groups. Participant selection is expected to reflect the U.S. government commitment to diversity, inclusion, equity, and accessibility (often shortened as DEIA), meaning projects should think carefully about who benefits, who has access, and how barriers to participation are addressed.

The notice lays out four main program areas. Program Area 1 focuses on strengthening the capacity of organizations and individuals working on human rights, rule of law, and civic participation, whether in domestic or international contexts. Competitive proposals in this area are expected to provide practical skills and organizational development support such as clarifying mission and strategy, improving fundraising, strengthening financial management, sharpening advocacy and civic engagement techniques, launching public awareness campaigns, and improving monitoring and evaluation. Target participants can range from high school and university-aged youth to established professionals active in civil society efforts related to LGBTI or other gender minority rights, disability rights and accessibility, broader human rights issues, support for DPRK defector communities, mitigating gender conflict or supporting victims of gender-based violence, religious diversity and interfaith understanding, and support for other marginalized communities.

Program Area 2 supports projects that foster meaningful trilateral dialogue and cooperation among the United States, the ROK, and Japan. The intent is to convene youth, academics, and/or established professionals around topics central to the trilateral relationship, including regional security, climate and sustainability, international development coordination, economic growth and trade, economic security and supply chain resilience, civilian space cooperation, pandemic response and public health, youth empowerment and global leadership, global affairs, volunteerism, and related themes. The audience emphasis includes emerging youth voices aged 18 to 29 from all three countries as well as established professionals with academic or career expertise in the relevant issue areas, again with a clear expectation of inclusive and accessible participation.

Program Area 3 centers on climate, environment, and sustainability collaboration, aiming to build ties and mutual understanding among Korean, U.S., and regional climate activists and leaders. Proposed activities may address pollution reduction goals, sustainable local development, capacity building for independent grassroots environmental groups, and network building between the ROK and regional environmental activists and journalists, with special mention of stakeholders from ASEAN natural resource exporting countries. This area also includes raising youth awareness, mediating conflicts linked to environmental degradation, and strengthening networks of climate-focused social enterprises. The Embassy indicates that proposals are more competitive when they reach audiences both inside and outside the Seoul metropolitan region, reinforcing the program-wide interest in broader geographic inclusion.

Program Area 4 is tied to a specific public diplomacy moment: highlighting the 70th Anniversary of the U.S.-Korea Mutual Defense Treaty. Projects in this category should look forward, focusing on the future of the alliance across comprehensive security, trade, science, and people-to-people ties. The notice encourages public campaigns and engagements that connect the alliance to everyday life in Korea, making the relationship tangible and relevant to livelihoods and daily concerns. Target audiences include key influencers such as journalists, civil society leaders, academics, and youth, with potential issue angles including trade and shared economic security, cooperation in critical industries (such as semiconductors, electric vehicles, computing, and space), Indo-Pacific security and stability, support for Ukraine, global south economic development, technology research and development, democratic values and press freedom, cross-cultural exchange, and the cultural economy.

Eligibility in the posted source data includes nonprofits with U.S. 501(c)(3) status (other than institutions of higher education), individuals, and other applicants as further clarified in the full notice. The opportunity is administered by the Department of State, U.S. Mission to South Korea, under CFDA 19.040, and is positioned as a practical, outcomes-oriented small grants program for organizations and individuals that can credibly deliver public-facing or capacity-building projects with a strong U.S.-ROK connection and measurable, sustainable impact.

  • The Department of State, U.S. Mission to South Korea in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Embassy Seoul PD Small Grants Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on Jan 20, 2023.
  • Applicants must submit their applications by Mar 17, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • The number of recipients for this funding is limited to 10 candidate(s).
  • Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Individuals, Others (see text field entitled Additional Information on Eligibility for clarification).
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